Ideagen, a Nottingham-headquartered software company, has been unveiled as the Official AI Technology Principal Partner of Glasgow 2026, Presenting Partner for Netballand an Official Partner for Team Scotland, becoming one of the primary sponsors of the UK’s biggest sporting event this year.
Launched in 2009, Ideagen technology sits at the heart of quality, safety and compliance in the world’s most regulated and high-compliance industries – aviation, life sciences, healthcare, food and beverage, financial services, energy and construction.
Ideagen operates largely out of sight and for the first time, the brand will be seen by hundreds of thousands of spectators who are set to watch 11 days of world-class sportunfold across four iconic venues when the Games return to Glasgow from 23 July to 2 August.
Signing with Glasgow 2026 as a Principal Partner and Presenting Partner for Netball reflects shared values in excellence, standards and what people are capable of at their best.
The partnership aligns with Glasgow 2026’s ambition to unite, inspire and engage people across the Commonwealth, creating opportunities for communities to get involved. Through the partnership Ideagen‘s brand will be visible across the Netball programme, engaging global markets where the sport dominates. Ideagen will also provide sporting equipment for schools and opportunities for young people to find inspiration in sport, technology and science.
Martin Fitchie, Chief Information Officer, said: “Leaders in both sport and technology strive for precision, reliability and continuous excellence. Ideagen recognises this deeply. Their technology underpins some of the world’s most vital operations and their dedication to zero failure aligns perfectly with the high standards of elite sports.
“This is a partnership founded on common values and we are proud to welcome Ideagen as a Principal Partner. We look forward to collaborating and showcasing how innovation and athletic performance go hand in hand at Glasgow 2026.”
Ben Dorks, Chief Executive Officer at Ideagen said: “Glasgow 2026 is where the world’s best will come to prove that performance is everything – and that’s exactly what makes this partnership so exciting, because that’s precisely what our technology is built for. Standards matter and failure isn’tan option, whether you’re competing for a medal or keeping the world’s most critical industries safe.
“For us, it’s also about our people – Ideagenhas offices, colleagues and customers in many of the nations competing this summer – not just the home nations but also Australia, New Zealand, Canada, Barbados, Cyprus, India, Malaysia and South Africa so this partnership made a lot of sense for us on so many levels. As Official AI Technology Partner of Glasgow 2026 and Presenting Partner of the Netball programme, we can’t wait to be part of it.”
Jon Doig OBE, Chief Executive at Team Scotland, added: “We are delighted to welcome Ideagean as a Principal Partner of Glasgow 2026 and Team Scotland. Having the support of a company that has global Commonwealth connections is a tremendous asset and will only add to the impact that the Games will have this summer and beyond.”
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